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Bonobos

2009

Brand Strategy
Brand Identity
Positioning and Messaging
Print Collateral
Digital Advertising
Copywriting


The Challenge
Working with Bonobos presented a unique challenge. They had already established themselves as a standout online brand. Sales were great. Customers loved the whimsy and cool that the brand exuded. After years in startup mode, they had a few different iterations of their branding, but no unified visual language and voice.

The Approach
We did a full audit of their branding materials, and found a few areas for improvement. Working closely with the CEO and Marketing Director, we fine-tuned language, typography, and a created a new logotype. We applied the refined identity to clothing labels, digital ads, and redesigned their homepage.






The Independent Group 2007–2019
Baltimore / New York


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