Projects    Profile    Contact

Communicating equitable and sustainable design principles to technical and general audiences, alike.



ITDP

2009–2015

Brand Identity
Print Collateral
Publication Design
Website Design


The Challenge
Working with Bonobos presented a unique challenge. They had already established themselves as a standout online brand. Sales were great. Customers loved the whimsy and cool that the brand exuded. After years in startup mode, they had a few different iterations of their branding, but no unified visual language and voice.

The Approach
We did a full audit of their branding materials, and found a few areas for improvement. Working closely with the CEO and Marketing Director, we fine-tuned language, typography, and a created a new logotype. We designed clothing labels, digital ads, and redesigned their homepage.








The Independent Group 2007–2019
Baltimore / New York


︎ ︎